Generation Z is undoubtedly making an impact in the fashion industry. Unlike before when the demographic only focuses on functional clothes, they now want clothing that is more versatile especially when it comes to sportswear. To this generation, the traditional sports aren’t enough.
The open-mindedness and progressive nature of this generation have led them to come up with non-traditional sports that have created room for non-traditional sportswear.
The Gen Z demographics are no longer contented with sports clothing that is only meant for sports. Instead, they want clothing that can serve multiple purposes. They want items that are ideal for sports gear but at the same time can make a fashion statement. For this generation, one doesn’t have to participate in sports to wear sports clothing.
Because of this, Gen Z is forcing sportswear brands to re-design their products. They not only want versatility but also products that combine social and environmental factors. According to this generation, the companies that make these products have a responsibility to the environment as well as socially. Their products should, therefore, reflect such. This has seen companies take a stand on controversial issues, even making clothing that reflects such stands.
In some cases, companies make sportswear that supports different causes. To create environment-friendly clothing, some brands only use recycled materials.
Gen Z also doesn’t believe in the traditional sportswear clothing style. They demand edgy and trendy clothing. This forces companies to improve their creativity as they battle to make products that the generation can relate to. As such, they tend to give employment opportunities to this generation. You can Read More Here to discover the greater impact Gen Z has had on fashion.
The Gen Z population is large and therefore their demands affect the sales of any products. Many companies understand this and therefore strive to make the changes that the generation likes. Apart from sportswear, Gen Z is also impacting other areas like technology. One can only hope to see the interesting changes this generation will bring in the different industries.