Every day we are witnesses of new technological advancements that help us shape our environments for the better. As part of this huge progress-oriented ecosystem, businesses are more and more focused on innovation as it just might be the most important element of success today.
Pavel Melnikov, a Russian entrepreneur and leader of VALTEC which is one of the most recognizable brands in Russia in the plumbing engineering industry, has long realized the significance of innovation. What’s more, it seems that innovativeness represents one of his core entrepreneurial values and that’s why Melnikov is a great example and proof of why product innovation matters.
Pavel Melnikov recognized the needs of the market
Back in 2009, Pavel Melnikov founded a company called NovaTerm LLC with the goal to import high-quality radiators from Italy to Russia. Even though the European products originated from a high-tech industry, they still failed to meet the local requirements and working conditions.
Having graduated from the Leningrad Mechanical Institute (known as the Baltic State Technical University “Voenmeh” D.F. Ustinov today), Pavel Melnikov had just the right knowledge, experience, and entrepreneurial spirit to see the potential in creating products for the Russian market.
By being able to look at obstacles from another perspective, Pavel Melnikov came up with solutions that were not only innovative, but also provided a stream of value for his company.
Standing out from competitors
Working in a specific niche or industry means that your company is far from alone. In that case, the only thing that can help companies grab a bigger share of the market is innovation.
With the right approach, Pavel Melnikov managed to offer something unique to his customers. He used popular sanitary engineering products, adjusted them, and made them better for the complex Russian heating and water supply systems. Soon the quality of his products grabbed the attention of even the most demanding customers and that is how his brand was able to stand out in Russia and increase the revenue of his company.
Responding to constant changes
Customer needs have the power to impact future developments of any kind. If businesses can predict those changes and create solutions before their customers realize they need them, they set themselves out for success.
Pavel Melnikov realized that long-term success can only be achieved if a company is willing to innovate and that’s what he did. Thanks to his experience in the development of sanitary and plumbing products, Pavel Melnikov is the proud owner of over 100 patents for different types of heating and plumbing equipment. Products with VALTEC trademark have become popular across Russia, neighbouring countries and beyond because of Melnikov’s focus on adaptation to the characteristics and needs of various markets.
Working with innovators from across the world
Birds of a feather flock together, they say. That is how Pavel Melnikov was able to attract new talents and innovators and create a team devoted to providing great products and excellent service.
He established businesses and brands in Italy (BRIXIS) and China (TENRAD) where more than 1000 products such as brass, polypropylene or stainless steel faucets, fittings, filters, manifolds, pipes, and water meters are made and sold across the world.
Businesses from Turkey, China, Spain, and Germany have also recognized Pavel Melnikov’s innovation and now manufacture products under his trademark.
Innovation is certainly one of the keys to business growth. By meeting the needs of a specific market by providing high-tech and innovative products, Pavel Melnikov was able to create world-class brands recognized by millions of customers, and companies from around the world can learn important business lessons from this entrepreneur from Russia.